I would like to try something new, and I need your help to do it. Some writers, and even some publishers, have implemented something called a ‘street team’. A street team is a group of fans that band together to support an author or a group of authors and their books. Street teams are powerful marketing tools because they tap into an established group of fans and put them to work promoting an author by word of mouth marketing.

Team members share tweets, blog posts, and Facebook posts about the author and the books. They may write reviews of the books on Amazon or on their own blog. They help spread the word about new releases, etc. In exchange, they become part of a community, usually in a closed/private Facebook group.


*Advance copies of upcoming books *Inside scoop—be in the know before everyone else *Personal interaction with the author *Book Club type discussions *Occasional giveaways–such as free paperback or Kindle copies of books, bookmarks, etc. *Advance looks at book cover designs *Maybe become beta-readers, which means they can read an advance copy of a book.

If your would like to join my new street team on Facebook called ‘The Insiders Street Team’, please contact me either as a comment on this blog post, through my blog contact form, or on Facebook instant messaging. Then I’ll send you a link for the group or add you to it directly (if we are friends on Facebook).

I’m also considering starting a different street team that involves numerous authors forming an alliance. If you’re an author who would like to be part of that, please let me know.